But that doesn't mean you shouldn't use every opportunity you have to position yourself and what you do. Having your best possible pitch or intro at your fingertips (tongue tip?) and ready to deliver can save the day.
Here are three ways to approach writing your pitch or intro. We go deeper and get our hands dirty doing this work in the workshop, but the quick version is:
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"Yes, inner critics are a thing, Barbara, but what do you do about the outer critics?"
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When solo business owners say to me “I don’t blog (or do videos or send a newsletter) because I don’t have anything interesting to say” my only reply is “If you truly believe that, it might be time to go back to the corporate grind.” Because if you have a business, you have a message. If you provide a valuable service or interesting product, you have a message. And it’s part of the gig as a business owner to get your message out there.
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I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)
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Messaging is just part of the gig as a solo business owner. It’s non-negotiable. And until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelancer writers will frustrate you. It won’t be entirely their fault.
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