As business owners who write for our businesses, we bump up against the issue of being vulnerable in our words all… the… time. And mostly we don’t even realize it. However, those vulnerable words can also be our truest voice and our most potent content.
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Photo by Samantha Hurley from Burst
Bonus Well Said Wednesday: A Scary Halloween Haiku
That moment when a) you’re kind of known for holiday haikus, b) you’re kind of known for publishing your Well Said Wednesday blog every other week, c) Halloween falls on a Wednesday, d) it’s a holiday, e) it’s your “off week” for the blog but f) you have a blog post from 2016 that includes a Halloween holiday haiku!
Long way of saying, please enjoy this bonus Well Said Wednesday, a flashback to Halloween 2016.
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Clarifying the identity of your ideal client and knowing what makes her tick is one of the secrets to taking your content from bland to engaging.
Well Said Wednesday: Once Upon a Time, There Was an Ideal Client
There are plenty of reasons to understand your audience/ideal client at a deep level. It impacts what you offer and how you can best be of service, of course, but it also opens the door to creating more engaging content that draws examples and anecdotes from their experience, not yours.
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Well Said Wednesday: How To Create Less Chatter; More Conversation
Strategically building your content around core messages means a lot less idle chatter and a lot more focused conversation with your clients and prospects.
Chatter happens when we sit down to write without a clear concept of what needs to be said or why we are saying it.
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Well Said Wednesday: If They Can Make "A Star Is Born" Four Times...
We are on our fourth — fourth! — version of A Star is Born*. Bradley Cooper and I give you permission to recycle material, especially blog posts. Here are a few ideas for how to mix it up:
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