Those well thought-out, beautifully on-message and nicely executed outreach plans don’t happen by accident. They happen with a plan.
Most of my clients tell me that they don’t plan out their messaging in advance because “writing’s not their thing.” Or that “they hate spending time on messaging.” Fair enough. But their risk is two-fold.
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Sometimes, content creation kicks our butts, even those of us who grow up to write for a living. Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal breaker if we learn to recognize and work around it.
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Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.
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But if you are beating yourself up because you really wanted to get into a good content groove and reach out to your audiences on a regular basis just like a responsible, growth-focused business owner, but somehow couldn’t or wouldn’t pull it off, don’t despair. I’ve got plan for you.
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Maybe you’re clicking this shut right now thinking “what the hell is she talking about?” Fair enough. Or maybe you’re seeing that being who we are and bringing our whole selves to our business content can create a bridge to the people who are looking for that particular bridge.
And if you happen to be in the U.S. reading this, Happy Thanksgiving.
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