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Well Said Wednesday: Shift, Shift, Tweak. What Messaging Looks Like Today

April 22, 2020 in Message Basics

Plans we made a month ago or a week ago feel, well, laughable. And a whole lot remains uncertain.

That’s the thing about what we called “Crisis Communication” back in my corporate communications days.

Every day is a new day.

The environment shifts. It shifts again.

We tweak the message to meet the times.

Note the important word in that sentence: tweak.

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Tags: message, Crisis Communications, Content Stress, Barbara Govednik
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Well Said Wednesday: Owning My Voice, 5-7-5 Syllables at a Time

April 08, 2020 in Voice & Authority

When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make.

Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?

You.

What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?

You.

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Tags: Content, Haiku, National Poetry Month, Well Said Wednesday, Writing, Barbara Govednik
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Well Said Wednesday: A New Tool To Get Through Strange Days

March 25, 2020 in Message Basics

Admitting it. These are strange days indeed. We’ve all got to to what we can to stay strong, stay healthy and stay sane.

What better time for a new haiku — as well as a few other tools.

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Tags: Haiku, Strange Days, Virus, Crisis Communications, Levity
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Well Said Wednesday: Tips for Communicating in Tumultuous Times

March 11, 2020 in Message Basics

In my former corporate career, I have been the person who writes the messages we’re all getting from our airlines, our co-working facilities, our houses of worship about COVID-19 response. I’ve been the person working around the clock to get communications plans in place and stay up to date in an ever-evolving landscape.

In that spirit, I share a few messaging best practices for those of you with face-to-face businesses and/or employees.

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Tags: Crisis Communications, Messaging, Audience, COVID-19
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Well Said Wednesday: Message Breakthrough Do-Overs

February 26, 2020 in Content Planning, The Writing Habit, Inspiration & Creativity

It is way too early to give up on the idea that 2020 can be the breakthrough year for your messaging. Here are three paths to giving yourself a do-over and getting.writing.done.

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Tags: writing, message, goals, breakthrough messaging, do-over
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