We make up sooooo many roadblocks to getting content done, don’t we? Almost anything sounds better than staring down a blank page. But it doesn’t have to be that way…
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Photo: Death To Stock Photo
Well Said Wednesday: The Thing Your Content Needs *Before* Features & Benefits, Solutions & Value Props
When we write for our business, we want our most ideal people to sit up and say, “Yes, that’s me!” You do that by focusing on the stuff that comes before your solutions and value propositions.
It’s defining the problem/struggle your ideal client is up against — pain points, as many people call them, or tolerations or struggles— but in a very specific way. You need to define those pain points as they define them. Not as you define them.
It is a subtle but mighty difference that requires a point of view shift.
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Well Said Wednesday: The Value of Celebrating the Small Stuff
During On Fridays, We Write, we complete three 45-minute working sprints. At the end of each one, everybody gets a gold star for their work. Just like we used to get as kids. Yep, I literally hold the Post-It up to the camera and say to each and every co-worker, “gold star for you!” My husband has heard the phrase so often in the year-plus he’s been working from home that he said it to me when I emptied the dishwasher!
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Well Said Wednesday: When You Hate Writing For Your Business
Yep, running a business requires a lot of patience, drive...and words! 😀
But those words are crucial and it literally pays to get them right. They do the work of talking about your business and results when you can't be there to talk about your business and results. Consider the process you use. Mine is a four-stepper that takes you from blank page to finished content in no time.
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Well Said Wednesday: Taking My Own Advice, aka Why The Blog's (Back) On Hiatus
When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make. Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?
You.
What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?
You.
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