You see, this thing people call “writer’s block” boils down to a lack of clarity or a lack of confidence. That’s it. And both clarity and confidence are things you can absolutely work on and improve and what draws solo entrepreneurs and small business owners to "WordLaunch” with me.
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Well Said Wednesday: Set -- And Achieve -- Your Outreach Goals
That’s when I really saw the value of my content plan. Yes, some of the posts shifted from what I had originally laid out in January, but my framework was still valid and gave me the structure I needed to make changing it easier.
The core messages I was drawing from only needed to be tweaked not scrapped. My belief that you don’t have to spread yourself across a million channels was strengthened— I will never have the time or inclination to add to the noise. There was so much noise in 2020.
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Well Said Wednesday: Set -- And Achieve -- Your Outreach Goals
If you only have a handful of hours to focus on writing (because you're also, you know, running a business), a content plan makes that time meaningful. Content planning can change the how and the why of writing for your business. That's why I offer my Build Your Content Plan Workshop every quarter.
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Well Said Wednesday: Peppercorns, Auto-Pilot and Other Things That Ruin Your Day
As business owners, we juggle so much all the time and the stuff that takes us out of our comfort zone —like writing and talking about our business with authenticity — is the stuff we resist the most. I happens to all of us. But your story, told in your voice, that delivers your message to your people is too valuable to let it get buried in autopilot writing.
Read MoreWell Said Wednesday: The One Question That Busts Through Writer's Block
Good messaging is only possible when you are clear on what you are trying to say. That has to happen first, before you start writing. Going in any other order is like putting random ingredients from your fridge into a pot and hoping you will somehow end up with delicious chicken noodle soup. Your likelihood of success is…limited.
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