When you have a Process, you bring the what and why of your content to life in a systematic way that makes writing easier. (As opposed to tapping out your blog post on your phone while sitting on the toilet. True story.)
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Well Said Wednesday: Set -- And Achieve -- Your Outreach Goals
If you only have a handful of hours to focus on writing (because you're also, you know, running a business), a content plan makes that time meaningful. Content planning can change the how and the why of writing for your business. That's why I offer my Build Your Content Plan Workshop every quarter.
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Well Said (Again) Wednesday: Process, Ritual and Better Writing Outcomes
It’s not about you being a lousy writer, it’s about having a lousy approach.
How you set yourself up to work on content can make a big difference in how effective and efficient that time is. (A solid communication strategy and crystal clear messaging help, too, but that’s another post.) Here are eight ways to set yourself up for a successful writing session.
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BONUS Well Said Wednesday: The Haiku Origin Story
Do you ever find yourself in a content rut? Out of ideas? Not sure where the words are going to come from? Try writing in a different form. Channel your inner Dr. Seuss. Write a marketing rap. Pen lyrics to a Broadway-worthy show tune. Or try haiku.
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Encore Presentation: That Year I Outsourced My Letter to Santa
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Sometimes, content creation kicks our butts, even those of us who grow up to write for a living. Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal breaker if we learn to recognize and work around it.
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