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See ya, 2021


It’s been a year.
But 2022 can be so much more.

Well Said Wednesday: New Year's Edition

December 29, 2021 in Fear & Loathing in Mktg

At the time, it was an annoying comment. But, she had a point. Step out of your comfort zone. Be willing to be wrong. Go ahead and do something imperfectly. Otherwise you’ll never know what you’re capable of.

It’s also why I come back to this quote from Neil Gaiman every New Year’s.

Let’s make some epic mistakes in 2022. 😊

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Tags: New Years, Mistakes, keep trying, Barbara Govednik, Message

Well Said Wednesday: It's beginning to look a lot like Holiday Haikus

December 15, 2021 in Inspiration & Creativity

I have a lot of fun writing haikus. It’s a creative way to get my brain thinking differently about words. And, business communication doesn’t have to be serious all the time!

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Tags: Holiday Haiku, message, Creativity

Natalie Wood as Susan Walker in “Miracle on 34th Street.”

Well Said Wednesday: The Year I Outsourced My Letter to Santa

November 24, 2021 in The Writing Habit

Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal-breaker if we learn to recognize and work around it.

Sometimes we need to ask for help in sorting out our strategy, our message, our production, but be very, very careful about outsourcing your voice.

Sometimes we just need the pressure of a hard deadline to get our content done and there's no point in flogging ourselves for burning the midnight oil to meet it (again).

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Tags: Content, Content Creation, Deadlines, Letter to Santa, Outsourcing, Perfectionism, Time Management, Well Said, Well Said Wednesday, Writing

Well Said Wednesday: Well Said Haiku...For The Holidays

November 10, 2021 in Inspiration & Creativity

Today, we turn over the Well Said Wednesday blog over the 575by423, the official haiku division of 4.23 Communication.

Sleighbells ring, are you…
Kidding me? I’m still eating
Halloween candy!

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Tags: Holiday Haiku

Well Said Wednesday: May I Quote You?: Capturing Testimonials in the Wild

October 27, 2021 in Message Basics

I rely on capturing my testimonials in the wild. Because testimonials are everywhere once you start to look for them.

Seriously. In the last couple of weeks, I've had email exchanges with no less than three clients that resulted in a testimonial in the most low-key way.

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Tags: Testimonials, Content Creation, Message, Barbara Govednik, Be well said
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