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Well Said Wednesday: Reboots, Remakes, Revivals & Repetition

October 13, 2021 in Message Basics

Everything old is new again. I say that to myself every time I see a 20-something in the style of jeans I wore in college, which were subsequently branded as vile Mom jeans until being rediscovered and rebranded by the young, cool kids.

In television programming, “reboots” are all the rage. Most of our Sex and the City pals are coming back for more, along with countless other shows.

Everything old is new again. Even your content.

Here’s how to use this to your advantage.

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Tags: Well Said Wednesday, Barbara Govednik, Evergreen Content, Reboots
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Well Said Wednesday: What I'd prefer is to just sit back quietly until the clients find me."

September 29, 2021 in Fear & Loathing in Mktg

“What I’d prefer is to just sit back quietly until the clients find me."

And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.

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Tags: Content Stress, Fear & Loathing in Content Marketing, Marketing Content, Magical Thinking

Well Said Wednesday: About Those Voices In Your Head...

September 15, 2021 in Blog

Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

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Tags: Business Writing, Content, Inner Critics, Well Said, Well Said Wednesday
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Well Said Wednesday...In Haiku for World Letter Writing Day

September 01, 2021 in Inspiration & Creativity

When is the last time you sent someone an actual letter? What if you sent one to a client. Right now?

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Tags: Haiku, outreach, clients, World Letter Writing Day
A message from the official haiku division of 4.23 Communication.

A message from the official haiku division of 4.23 Communication.

Well Said Wednesday in Haiku: Blog and Blog Again

August 18, 2021 in Content Planning

Today, a blog in haiku form. About blogging.

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Tags: Haiku, Messaging, blog, never ending cycle, Barbara Govednik
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