Conversation
Photo by Guillaume de Germain on Unsplash
Is there an absolute number of emails or posts that is "Just Right?" No. As I tell my content planning clients, the best outreach volume is the one
you can maintain consistently
that doesn't let people forget about you or that they signed up for your list
that gives you room for added outreach wildcards like launches or tie ins
that doesn't annoy and come off as bombardment
that supports building trust and building the conversation with the people you're reaching out to
Messaging is an ongoing effort to meet our audiences where they are and invite them to discover what the possibilities are if they're willing to step in a bit deeper. There is nothing once and done about it.
We can't speak to our audiences in ways that require full knowledge of the deep of the ocean. They're not there.
We can't swamp them with the vast array of what we know. They're just getting their feet wet.
Yet, I keep coming back to it in my own messaging for 4.23 Communication and seeing these same four struggles in clients and fellow small business owners when they write for their business.
So V.M.S.C. it is.
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Chatter happens when we sit down to write without a clear concept of what needs to be said or why we are saying it.
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