It’s September 2. WTF?
2020 has been a wild one, no?
Here are a few things I’ve been leaning into to get me through — an app, a read, a resource, a distraction and a song. Maybe they’ll work for you, too.
Read MoreIt’s September 2. WTF?
2020 has been a wild one, no?
Here are a few things I’ve been leaning into to get me through — an app, a read, a resource, a distraction and a song. Maybe they’ll work for you, too.
Read MorePhoto by Clay Banks via Unsplash.
The urgency can be palpable and if you haven't had to think through what your stance on social or political matters is as a business, you make in-the-moment, reactionary decisions. Some of them will be great. Others might not be.
So, if you can take a pause, consider:
Making Conscious Choices
Avoiding the Bandwagon
Expanding Your Shares and Your Visuals
Photo by Guillaume de Germain on Unsplash
Is there an absolute number of emails or posts that is "Just Right?" No. As I tell my content planning clients, the best outreach volume is the one
you can maintain consistently
that doesn't let people forget about you or that they signed up for your list
that gives you room for added outreach wildcards like launches or tie ins
that doesn't annoy and come off as bombardment
that supports building trust and building the conversation with the people you're reaching out to